Innovative with an inventive approach to technology and design that defines Hitachi.
Hitachi’s brand platform integrates its brand value, brand mission, and brand vision into an easily understood and concisely worded statement. “Inspire the Next” is a brief sentence expressing the value promised by the Hitachi brand; to
be the catalyst for a changing society, and as society changes, so will Hitachi. This will become the driving force, the source of trust, and the wellspring of action for all those working for Hitachi. Externally, it serves to communicate Hitachi’s determination and devotion to reform. Thus an advertising campaign that reflected this spirit was essential.
Hitachi’s launch of the 2008 “Hello, Tomorrow” advertising campaign went into effect with television and print, taking the
Hitachi brand in a new direction. It showed technology delivers not only wonderful functional benefits, but also provides joyful emotional benefits, too. In every respect, the campaign reflected the superior quality of Hitachi products. With “Hello, Tomorrow” consumers saw a new dimension to Hitachi home appliances—the source of smiles that accumulate one after another, inspiring a bright and fresh lifestyle.
