The Macau Government Tourist Office (MGTO) is a body tasked with pursuing the goals defined for the territory's tourism sector. Among other things, MGTO is responsible for promoting Macau’s MICE facilities, shopping, leisure, dining and sightseeing attractions, cultural festivals and other events which help boost its tourism industry.

For this campaign, we conceptualised and introduced the “Experience Macau Bus Tour”.  The roadshow event showcased Macau as an ideal holiday destination, providing potential holiday makers and visitors the opportunity to see, taste, feel, hear and touch “the difference that is Macau”. This nationwide roadshow allowed MGTO to secure 400+ holiday packages during its one month-long run. 

With its unique cultural blend, dazzling cityscape and reputation as a world-class holiday destination, Macau presents photo-taking opportunities that appeal greatly to the romance-minded. The print campaign was designed to highlight the territory’s romantic allure, promoting Macau as the perfect romantic wedding getaway.