Sime Darby Property is an integrated property developer, with associated operations in property investment, asset management, hospitality and leisure. It is one of South-east Asia’s leading multinationals, with significant interests in the region as well as Australia and the United Kingdom
Sime Darby Property Parade of Homes Campaign was designed to counter conservative sentiments during an unstable economic outlook. As a result of the campaign 1300 units were sold across all 10 townships with a total sales figure of RM 1.6 billion.
Banking on the exclusivity of Planters’ Haven, the approach taken was that of introducing potential buyers to like- minded individuals who had already purchased property at Planters’ Haven. Selected residents were asked to write a testimonial on their experience living in Planters’ Haven. Thus customers got first-hand accounts of living life in Planters’ Haven.
Being a property that would appeal to a young and lifestyle-orientated
crowd, a spokesperson was chosen who best represented the lifestyle
that Ara Hill stood for.
Celebrity Camelia fitted the bill perfectly.
