"Smooth, Creamy, and Fresh"
We were approached by Moo Fresh, one of MARIGOLDs new milk brands to launch their new Australian cow’s milk brand. We were heavily involved in the brand, fully servicing tasks that includes naming conventions, logo designs, packaging designs, brand story creation, mascot designs as well as their 360 social media launch and management. We also worked alongside MARIGOLD for their website layout designs that include copywriting and banner designs.
This brand of fresh milk targets not only consumers, but also baristas and upscale café owners. So we designed its packaging to subtly highlight the milk’s country of origin with a minimalist, premium look.