We are a new media agency that operates in both the analogue and digital space. We have a solid foundation in traditional media but also possess the modern sensibilities to effectively navigate new media.
As such we can provide a creative twist to the traditional concepts of public relations, crisis management and events coverage but also make full use of the dynamism of social media marketing and content marketing.
In an age of information overload and short attention spans, corporate storytelling has become harder than ever. It’s our job to make your story as interesting, insightful, useful and entertaining as possible.
We believe every company, every organization and every brand has a story to tell. Our job is to help you tell your story well, so that you can cut through the noise and get your message across to your target audience.
What We Do
SOCIAL MEDIA MARKETING
Quite simply, content marketing is the use of content (in its various forms) for marketing and branding purposes. It is different from advertising in that it involves a pull factor (rather than push) where audiences actually seek out the content because it is relevant, useful and interesting.
Content marketing strategy
Every company, organization, brand, product and person has a story. And quite often these stories can be quite compelling and useful for delivering a marketing or branding message without being hard sell. With a correct content marketing strategy, you can make leverage on the marketing/branding trend that is sweeping the world.
If you don’t have an in-house content development team, we can help you generate the right type of content based on the right strategy for your brand. Content can come in various forms: blog postings, social media postings, video snippets, audio podcasts, photo slideshows, e-books, thought leadership articles, speeches, newsletters and so on. You name it, we can do it for you.
To engage in content marketing, companies have to start thinking like a publisher. This doesn’t come naturally to any company that is not in the publishing line. We can provide the necessary training to help you build up an in-house content team.
Social Media Marketing
Social media has taken the world by storm. Just 10 years ago, barely anybody had even heard of the phrase “social media”. Today, almost everyone is on some kind of social media network. In Malaysia alone, we have an estimated 13 million Facebook users while Instagram is ubiquitous amongst the younger generation. Social media is a powerful platform for getting your content across to your target audience.
Social media marketing strategy
The one-size-fits-all approach doesn’t work when it comes to social media. There are many different platforms out there and the one that’s best for your company depends on the nature of your business and the objective you have for using social media. Social media marketing is at its most effective if coupled with social media advertising, to reach out to targeted demographics. We can help you with both identifying the right type of social media platforms to use, the right type of postings to do and the best ways to optimize your social media advertising spend.
Social media training
If you wish to develop an in-house social media management team we can provide the training for this. Trainees will be taught social media best practices, content types suitable for different objectives and different social media advertising strategies.
Crisis management in the digital age is a tricky thing. Unlike in the past where it’s much easier to contain a crisis, today due to online and social media, even a mini crisis can explode and blow out of proportion due to the viral nature of these things. Dealing with netizens on social media is very different from dealing with journalists and editors from mainstream media. Navigating the potential minefield of social media takes a sound understanding of the platform and its users.
Crisis management plan
They say prevention is better than cure. While it’s impossible to totally prevent any crisis from happening, it’s certainly possible to have a contingency plan in place in case some crisis erupts. Having a plan in place will ensure that standard procedures are followed and that a rapid response is generated to contain the fallout from any crisis.
Rapid response team training
In order to respond quickly to any emerging crisis, you will need to have a rapid response team ready to act upon detection of trouble brewing. We can train members of your communications team to be monitor social media chatter, identify potential trouble and take proactive measure to get ahead of any crisis.
Live events are very effective for getting your message across to the audience in a very dynamic and interactive way.
However, most corporate events are accessible only to those who are present during the event. We can help create a post-event highlights package that can extend your event to a much wider audience. The coverage will contain many elements including an overview report complete with video snippets and photo slideshows with audio elements. These can then be disseminated though social media and boosted through social media advertising.
We offer a whole range of editorial services including:
Ghost-writing (articles, books)
Editing, copy editing, proof-reading
Press release writing
Website content writing
Corporate profile writing
GET IN TOUCH
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